Top 10 Basic principles in graphic design

Graphic design is not merely creating beautiful images but also an art of combining aesthetics and function. To create effective design products, The designer needs to master Basic principles in graphic design. These principles not only help the product become attractive but also ensure that the message is clearly and effectively transmitted.. In this article, snap video Will explore these basic principles.

Balance principle (Balance) In design

Balancing is one of the Basic principles in graphic design But all designers need to pay attention. Balancing can be understood as an even allocation of elements in a design, Help create a sense of stability and harmony. There are two main types of balance: symmetrical balance and asymmetric balance. The symmetrical balance often brings a traditional and solemn feeling, While the asymmetric balance creates more dynamism and modernity.

When designing, The location of factors such as images, The text and color are very important. If one of the design is too heavy compared to the other, It can make viewers feel uncomfortable and uncomfortable. Therefore, Application Balance principle A reasonable way will make the product design easier and more attractive.

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Principle of contrast (Contrast) Help create accents

Contrast is an important factor in creating attention and accents in design. Principle of contrast Not only related to color but also applicable to size, shape and typeface. When the elements in the design have a clear difference, They will stand out and attract the attention of the viewers.

For example, The use of bright colors on dark background will create a strong contrast, Helps important factors such as the title or the action button becomes more prominent. Similar, The use of large letters for titles and small letters for content will help readers easily distinguish different parts of information. Thanks to Principle of contrast, Design not only becomes attractive but also easy to convey the message effectively.

Grounding principles (Hierarchy) In information arrangement

Decentralization is one of these Basic principles in graphic design Help viewers easily access and understand information. By arranging the elements in an important order, The designer can guide viewers from the main information to the extra details. The hierarchy can be shown by the size, color, Font style and location of elements in design.

When designing a website or a document, The clear determination of parts like the title, The sub -title and content will help readers easily monitor and capture information. If there is no clear decentralization, Viewers may feel confused and do not know where to pay attention. Therefore, Application Grounding principles It is essential to create an effective and easy -to -understand design.

Repeat principle (Repetition) To increase consistency

Repeat is one of the Basic principles in graphic design Help create consistency in design. When factors like color, Font style and image are repeated in a purposeful way, They will create a sense of synchronization and easy to identify for brands or products. The repetition not only helps to increase the aesthetics but also helps viewers easily memorize information.

For example, If a brand uses a specific color for the logo, The use of that color in advertising documents and websites will help create a strong and consistent brand image. Thanks to Repeat principle, The designer can create a more coherent and comfortable user experience.

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Rule of alignment (Alignment) Help professional design

Correction is an important factor in creating professionalism for design. Rule of alignment Helps determine the location of the elements in a reasonable design, From there create the link and harmony between them. A well -adjusted design will help viewers easily monitor and understand information without distraction.

When factors are correctly aligned, They will create a neat and tidy feeling. Opposite, If the elements are stacked or there is no linkage, The design will become messy and difficult to see. Therefore, Application Rule of alignment It is essential to create a professional and attractive design product.

Principle of spaces (White Space) create airy

Spacet, Also known as negative space, is an important factor in graphic design. Principle of spaces Help create airy and comfortable for viewers. White space not only helps the elements in the design more prominent but also creates a sense of comfort and comfort for the reader.

The reasonable use of spaces will help viewers easily focus on the main content without being distracted by other factors.. Furthermore, White space also helps create balance and harmony for the design. If a design is too cramped and no space, Viewers may feel confused and uncomfortable. Therefore, Application Principle of spaces It is very important to create an effective design product.

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Principle of proportion (Proportion) To keep the harmony

The ratio is one of the Basic principles in graphic design Help create harmony and balance for design. The ratio refers to the relationship between design factors, From size to shape. When the factors have a reasonable proportion, They will create a natural and pleasant feeling for viewers.

The use of golden ratio, A concept in art and design, Can help create beautiful and harmonious design products. Golden ratio Helps determine the size and position of the elements in the design in a reasonable way, From there create balance and harmony. Thanks to Principle of proportion, The designer can create products that are not only beautiful but also easily attract the attention of viewers.

Principles of emphasis (Emphasis) Help attract attention

Emphasis is one of the Basic principles in graphic design Helps create attention for important factors in design. By using colors, size, shape or position, The designer can create an emphasis for the factors they want viewers to pay attention. This is very important in conveying the message effectively.

For example, If a designer wants to attract attention to an action call button, They can use striking colors or larger sizes than other factors. Thanks to Principles of emphasis, Viewers will easily recognize and interact with important factors in design.

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Color principle (Color Theory) In graphic design

Color is an indispensable element in graphic design. Color principle Help designers choose and combine colors appropriately to create emotions and transmit messages. Colors can affect the mood and emotions of the viewer, Therefore, choosing the right color is very important.

There are many theories of color, From additional colors to similar colors, Help the designer create harmonious and attractive color palettes. The appropriate use of colors not only helps to create attraction but also helps to convey the message clearly and effectively.. Thanks to Color principle, The designer can create products that are not only beautiful but also profound.

Simplifying principle (Simplicity) Help design more efficiently

Final, Simplifying principle is one of the most important principles in graphic design. Simplifying not only reduces complexity but also helps viewers easily access and understand information. A simple design is often easier to remember and easier to identify than a complex design.

Removing unnecessary factors and focusing on the main message will help create a more effective design product. Simplification also helps to create comfort for viewers, Help them easily focus on content without being distracted. Thanks to Simplifying principle, The designer can create products that are not only beautiful but also easily convey the message effectively.

In short, mastery Basic principles in graphic design is very important to create effective and attractive design products. These principles not only help the product become beautiful but also ensure that the message is clearly and effectively transmitted..